About Tori
At Tori, we are building digital creatures to support young people and their goals. Traditional AI is everywhere but largely faceless, failing to capture what drives human connection - empathy and shared struggle. Not everyone can afford a physical robot, but Tori offers the next best thing: a customizable digital AI-avatar designed specifically to help young people evolve.
Tori fills the connection gap by creating a visual layer that fosters emotional bonds through shared growth and struggles. This cross-platform "digital avatar" supports users' goals, offers empathy through challenges, and evolves with them—driving world-class engagement. Top 10% of users already spend 17 hours per week interacting with their Tori.
Over the past few years, we've built one of the world's largest datasets on human failure and effective interventions. We're using this to build Cordialis-1, a state-of-the-art behavioral intervention model that can predict and mitigate when a user might fail by deploying the appropriate intervention.
Our ultimate mission is to build a personalized AI partner to support young people in chasing their dreams, unlocking their potential, and becoming the best version of themselves.
Traditional education is struggling to keep up with the demands of our rapidly evolving society. Families are increasingly desperate to keep up in the age of AI and make sure the next generation isn't left behind. We're starting off with solving a piece of the problem; instead of doing it tomorrow, we're building Tori to help young people do it today.
Your Tori provides emotional support to help get you started, motivation and accountability to help you block distractions, and visualization of your growth, combined with a compelling game loop to keep you going and help you build consistency.
Each Tori is able to adapt to their user's unique needs, whether it's emotional support or effective time management, to help them defeat procrastination, put focused hours into their goals, and gain XP as they level up.
Our Team

Logan Jeya
Co-Founder, CEO
Engineer, immigrant, ex-Uber Michelangelo. Building things at the intersection of AI and feedback loops.

Marc Simard
Co-Founder, CTO
Engineer, father of 2, ex-McKinsey. Passionate about making work more meaningful and fun.

Alex Xie
Software Engineer
Loves hacking and watching anime. University of Waterloo

Evelyn Li
Software Engineer
Passionate about board games. University of Waterloo